New 'Travel Norfolk' identity launched to help people get around the smart way

3 August 2022

2022, Travel

A new brand 'Travel Norfolk' has been launched to help unify all projects and campaigns which aim to make it easier for people to travel around the county, with a focus on sustainable modes of transport. 


Travel Norfolk will provide the county with a consistent strong identity to build confidence in our work, showcase what options are available to them and to show travel as a convenient single system.

Norfolk County Council has worked with bus operators, Active Norfolk and other partners to come up with the concept and new branding, and feedback from residents was used to help decide the final version of the Travel Norfolk logo.

  

Cllr Martin Wilby, cabinet member for highways, infrastructure and transport, said; “So much of the work we do is about getting people around the county, whether it’s building new infrastructure for improved walking and cycling routes, putting in more beryl bikes and scooters to provide more sustainable travel options, or improving bus priority on our roads. As a rural county, we want to make travelling easier – and we want residents to be aware of the work we are doing to make this happen. By pulling these messages all under one identity it will be easy to know when we are talking about travel and getting around. This is just the start, now we can work together with our partners to develop a website which will make it easier for residents to find information about Norfolk’s bus services, other sustainable options and plan their journey the smart way."


Residents will start to see the Travel Norfolk name and logo on campaigns such as the recently launched ‘Choose the bus campaign’ as well as at new travel hubs and bus stops across the county, electric vehicles and much more over the coming months.


Councillor Lana Hempsall, Norfolk County Council’s member champion for sustainable travel said; “Travel Norfolk is all about making it easy for people to choose to leave their car at home and both information and infrastructure are vital in achieving it.  Getting people to use more sustainable transport options is key to us achieving our Net Zero ambition.”


New 'Travel Norfolk' identity launched to help people get around the smart way